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Analysis of institutional authors

Vidal-Mestre MCorresponding AuthorFreire-Sánchez A.Author
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Review

Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding

Publicated to:Profesional De La Informacion. 31 (5): 3 - - 2022-01-01 31(5), DOI: 10.3145/epi.2022.sep.04

Authors: Vidal-Mestre, Montserrat; Freire-Sanchez, Alfonso; Calderon-Garrido, Diego; Faure-Carvallo, Adrien; Gustems-Carnicer, Josep

Affiliations

Univ Abat Oliba, Fac Comunicac Educ & Humanidades, Bellesguard 30, Barcelona 08022, Spain - Author
Univ Barcelona, Fac Educ, Dept Didact Aplicades, Pg Vali dHebron 171, Barcelona 08035, Spain - Author
Univ Barcelona, Fac Informacio & Mitjans Audiovisuals, Ctr Recerca Informacia Comunicacio & Culture Cric, Melcior de Palau 140, Barcelona 08014, Spain - Author
Univ Int Catalunya, Fac Ciencias Comunicac, Inmaculada 22, Barcelona 08017, Spain - Author
Universitat Abat Oliba CEU - Author
Universitat de Barcelona - Author
Universitat Internacional de Catalunya - Author
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Abstract

Keywords
advertisingaudioaudio communicationaudiovisual advertisingbrandingbrandscity brandingconceptualizationcountry brandingdancemusicnamepolitical brandingsoundsound identitysystematic reviewAdvertisingAudioAudio brandingAudio communicationAudiovisual advertisingBrandingBrandsCiencias socialesCity bran-dingCountry brandingGrupo bInformación. documentaciónMusicPolitical brandingSoundSound identitySound symbolismSystematic review

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Profesional De La Informacion due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2022, it was in position 19/96, thus managing to position itself as a Q1 (Primer Cuartil), in the category Communication.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 5.3. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Field Citation Ratio (FCR) from Dimensions: 7.58 (source consulted: Dimensions Apr 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-04-26, the following number of citations:

  • WoS: 7
  • Scopus: 5
  • OpenCitations: 5
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-04-26:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 68.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 66 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 8.
  • The number of mentions on the social network Facebook: 1 (Altmetric).
  • The number of mentions on the social network X (formerly Twitter): 10 (Altmetric).
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Vidal Mestre, Montse) .

the author responsible for correspondence tasks has been Vidal Mestre, Montse.