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Analysis of institutional authors

Freire Sánchez ACorresponding Author
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Advertising around the myth: Use of mythological figures as a persuasive tool of advertising discourse [Publicidad en torno al mito: El uso de figuras mitológicas como herramienta persuasiva del discurso publicitario]

Publicated to:Ilu. Revista De Ciencias De Las Religiones. 19 241-251 - 2014-01-01 19(), DOI: 10.5209/rev_HICS.2014.v19.45129

Authors: Freire Sánchez A

Affiliations

Universitat Abat Oliba CEU, Spain - Author

Abstract

Keywords
AdvertisingArchetypesBrandClassical mythologiesCreativityMyth

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Ilu. Revista De Ciencias De Las Religiones, Q4 Agency Scopus (SJR), its regional focus and specialization in Religious Studies, give it significant recognition in a specific niche of scientific knowledge at an international level.

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 3.08, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions May 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-05-22, the following number of citations:

  • OpenCitations: 1
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-22:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 10 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Freire Sánchez, Alfonso) and Last Author (Freire Sánchez, Alfonso).

the author responsible for correspondence tasks has been Freire Sánchez, Alfonso.