{rfName}
Qu

Indexed in

License and use

Citations

Altmetrics

Analysis of institutional authors

Freire-Sánchez, AlfonsoAuthor
Share
Publications
>
Other

Quality of Radio Advertising in Spain: The Impact of Professional Profiles and Work Dynamics

Publicated to:Doxa Comunicación. 2025-January-June (40): 493-512 - 2025-01-01 2025-January-June(40), DOI: 10.31921/doxacom.n40a2654

Authors: Fitó-Carreras M; Vidal-Mestre M; Freire-Sánchez A

Affiliations

Universitat Abat Oliba CEU - Author
Universitat Internacional de Catalunya - Author

Abstract

Keywords
Advertising creativityAdvertising qualityRadio advertisingRadio professionalsSpot

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Doxa Comunicación due to its progression and the good impact it has achieved in recent years, according to the agency Dialnet (Dialnet Métricas). In the year of publication of the work, 2025, thus managing to position itself as a Q1 (Primer Cuartil).

Notably, the journal is positioned in the Quartile Q4 for the agency WoS (JCR), in the category Communication, in the Quartile Q3 for the agency Scopus (SJR), in the category Social Sciences (Miscellaneous), classified as D by the agency AGUAR.

Impact and social visibility

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (Freire-Sánchez A.).