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Analysis of institutional authors

Ruíz-Viñals C.AuthorDel Olmo Arriaga J.l.Author
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THE IMPACT OF TIKTOK ON THE GENERATION OF ENGAGEMENT FOR FASHION BRANDS A profile analysis of Zara

Publicated to:Visual Review: Revista Internacional De Cultura Visual. 16 (4): 167-181 - 2024-07-08 16(4), DOI: https://doi.org/10.62161/revvisual.v16.5289

Authors: Ruiz-Viñals C; Pretel Jiménez M; Del Olmo Arriaga JL

Affiliations

Universidad CEU San Pablo - Author
Universitat Abat Oliba CEU - Author

Abstract

Keywords
Digital communicationDigital contentEngagementHashtagsTiktokZara

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Visual Review: Revista Internacional De Cultura Visual due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Visual Arts and Performing Arts.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-05-24:

  • Scopus: 1
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-24:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 30 (PlumX).
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Ruiz Viñals, Carmen) and Last Author (del Olmo Arriaga, Josep Lluís).